While the name may sound familiar thanks to Carl Pei's new audio brand Nothing that just launched a pair of true wireless earbuds, Omthing is looking to bring affordable luxury audio products to the country. The company is eyeing a 5% share of India's smart wearables market in 3 yrs and is also looking to set up an R&D centre in India. All three products come with a premium design and an IPX4 rating for dust and water resistance. The Omthing AirFree Lace Neckband is available in black colour option and priced at Rs 1,499 is the cheapest of the three. Omthing AirFree TWS earbuds will retail at Rs 2,499 and are also available in black colour only.